Product and Brand Endorsments

Sachin Tendulkar endorses the following products:

• Pepsi: 1992 - Present^[60]
• Canon: 2006 - 2009^[61]
• Airtel: 2004-2006^[62]
• Nazara Technologies: 2005 - 2008. License for Mobile Content development based on Sachin.^[63]
  • Reliance Communications sub-licensed brand 'Sachin Tendulkar' to update the user of the latest 2007 Cricket World Cup scores and news in Sachin's voice. Hutch - ICC's prime communication sponsor protested calling Reliance's plan as 'ambush marketing', a charge that Reliance Communication denies.^[64]
• Britannia: 2001 - 2007^[65]
• HomeTrade: 2001 - 2002^[66]
• Sunfeast: 2007 - 2013/14^[67]
• National Egg Coordination Committee (NECC): 2003 - 2005^[68]
• Boost: 1990 - Present^[69]
• Action Shoes: 1995 - 2000^[70]
• Adidas: 2000-2010^[71]
• Fiat Palio: 2001 to 2003^[72]
• Reynolds: 2007 - Present^[73]
• TVS: 2002 - 2005^[74]
• ESPN Star Sports: 2002 - Present^[75]
• G-Hanz: 2005 - 2007^[76]
• Sanyo BPL: 2007 - Present^[77]
• AIDS Awareness Campaign: 2005^[78]
• Colgate^{[citation needed]}

• Philips^{[citation needed]}

• MRF^{[citation needed]}

• Visa^{[citation needed]}